Joha Rice

Rejaiv’s Organic Joha Rice is a traditional aromatic rice variety grown in the fertile floodplains of Assam’s Brahmaputra. Known for its naturally fragrant aroma and delicate taste, Joha rice has been cherished for generations as a staple of Assamese cuisine. This grain retains part of its natural bran layer, giving it an off-white appearance and preserving its nutritional value. Carefully cultivated and minimally processed, it reflects the purity of its origin and the richness of indigenous farming traditions.